We know this is super confusing and would like to help you make sense of it all as well as help you actually block these invasive cross-site trackers! You may be wondering then, will eliminating third-party cookies and related developments completely prevent trackers that are lurking behind websites from getting your browsing history? Unfortunately, the answer is no.
For example, you may have been hearing about how even Google’s Chrome browser is supposedly planning to eliminate “third-party cookies" by 2023, a move Apple’s Safari browser has already mostly carried out and Mozilla’s Firefox browser has partially made. “This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services.Most Browser Tracking Protection Doesn't Actually Stop Tracking by Default, but We Can Help Filed under Privacy Research on Īs yet another sign of how privacy is now completely mainstream, the major desktop browsers are stepping up their privacy promises. “It’s become clear that more time is needed across the ecosystem to get this right,” wrote Vinay Goel, director of privacy engineering for Chrome. The fear was that Google’s dominance, already evident through its stranglehold on advertising, search and web browsing, would be further entrenched by removing a tool used by many rival online marketers to target ads. Google’s approach to removing cookies from Chrome, the world’s most popular web browser, upset many in the digital advertising industry and captured the attention of regulators. Previously, Google had said it planned to begin stripping cookies from Chrome in January 2022.
In a blog post on Thursday, Google said it intended to start gradually blocking trackers, or cookies, from its Chrome web browser in mid-2023 and eliminate them altogether later that year. Google pushed back plans to phase out a widely used technology to track the web activity of users, in an effort to address growing concerns from regulators and digital advertising industry rivals.
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